This chart shows how the use of various technological platforms has evolved from their launch to 2024. You can observe adoption peaks, declines, and consolidations, reflecting social, technological, and economic trends in global digital habits.
Source: Simulation based on digital usage trends and access to technological platforms by socioeconomic level
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About
Adoption of Digital Platforms by Socioeconomic Stratum (2015–2024)
Introduction to the topic
This visualization analyzes how the use of digital platforms has evolved from 2015 to 2024. Through a line chart, it identifies usage peaks, distinct growth patterns, and potential gaps in access and technological appropriation.
Dataset Description
Dataset: Synthetic data on technological platform adoption
Period: 2015–2024
Variables: Platform, Year, Socioeconomic Stratum, Number of Users
Units: Number of simulated users
Temporal resolution: Annual
Objective of the visualization
To observe how the use of social networks and digital platforms changes over time depending on socioeconomic stratum, and to identify significant adoption differences across popular platforms.
Methodology
Data simulation: 10,000 records were generated with demographic attributes, platform, year, and estimated usage
Grouping: Data was aggregated by year, platform, and socioeconomic stratum
Visualization: Line chart with time on the X-axis and number of users on the Y-axis
Interpretation: Key usage peaks and trends by stratum were identified
Platform Highlights
ChatGPT (2023): Massive popularity due to its educational and productivity integration, especially among higher strata.
Facebook (2020): Surge during the pandemic for its role in social connection across all strata.
Instagram (2022): Preferred by youth in strata 3 and 5; consolidated with the rise of Reels.
Netflix (2009): Although outside the chart's time range, it marked the beginning of digital transformation in entertainment.
Spotify (2014): Boom in mobile access and personalized audio; strong presence in strata 3 and 5.
TikTok (2017): Massive adoption in stratum 1 via smartphones; its virality and light content drove expansion.
Twitter (2018): Growth concentrated among stratum 5 users interested in news and activism.
YouTube (2020): Intensive use during lockdown; educational and entertainment content accessible across all strata.
Source
Simulation based on digital usage trends and access to technological platforms by socioeconomic level